![]() In short, your design and text should grab attention, where your design and text should be compelling enough to make a potential reader give it a second look interest, where your text and images should be sufficient to create interest in the reader, causing them to read on, rather than stop after the headline desire, where your text and graphics should be enough to create a desire within the reader for the product or service being highlighted in your flyer and action, where you need a call to action in your material.Ĥ. AIDA: Flyers should be planned according to AIDA, which stands for Attention, Interest, Desire, and Action. ![]() They can tie in with your business’s branding, evoke an emotional response in your readers, tie in with your service or product offering, and create the desired mood in your readers.ģ. Your Graphics: Both flyers and brochures use graphic design to appeal to readers. It needs to grab the reader’s eye and encourage them to read on, to get to the meat of the material.Ģ. While what your headline says is very important, the design is also a vital factor. However, it’s not just about the words here. Your Headline: Like any other written matter, your flyers need a good headline. Too often, businesses approach the design of flyers and brochures with a “ whatever works” mentality, which is too bad, since we have in our hands the ability to create an effective marketing tool. Simple Tips for an Excellent Marketing Flyer.Business Marketing Consultant Flyer Template
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